Why connection is still up to us (Especially in the age of apps)
Here are some numbers that might surprise you – 26% of people are living alone, more than ever before, and the rise of remote work means that around 45% of us spend most of our days in a home office, not a buzzing workplace. But, thanks to the cost-of-living crisis, the idea of heading out to meet new people feels more like a luxury than a given.
While our world has shifted, something that will never change is our basic need for in-person connection. In fact, it’s become even more important since the opportunities for organic connection have shrunk.
The lonely world we’ve built
Loneliness and social isolation were already on the radar before COVID-19, so much so that the UK appointed a Minister for Loneliness back in 2018. The pandemic didn’t create the problem, but it did pour fuel on the fire, pushing us even further online. Now, it can feel like every solution to our social needs comes with a download button.
The consequences? They’re real. One third of people globally report feeling lonely often. And it’s not just a passing mood. Loneliness can impact our mental health, our physical wellbeing, and even how long we live. We’re social creatures, and when we’re cut off, we feel it everywhere.
The power of small connections
There is some good news, however. The antidote doesn’t have to be grand gestures or perfect matches. Micro connections - a chat with a barista, a shared meal with a new acquaintance, a friendly nod at your local café - can make a huge difference. Social eating, in particular, is a powerful way to break down barriers, build community, and boost our own happiness.
And it’s not just about us as individuals. When we connect, we help our communities thrive. More people out and about leads to more support for local businesses, more vibrant neighbourhoods, and a stronger sense of belonging for everyone.
The hospitality industry needs us, too
For the hospitality industry, active socialising isn’t just nice to have, it’s essential. Venues rely on people coming together to survive. But with 1 in 10 venues closing in the past year and the cost of living biting hard, many are struggling. When we choose to connect in person, especially over a meal, we’re not just helping ourselves, we’re helping keep our favourite spots alive as well.
How social dining can help
Amicii’s pre-paid social dining options are a great solution. By knowing exactly what you’ll spend and what you’ll get before you go, it takes the guesswork (and some of the stress) out of going out. More affordable packages mean more people can join in, and venues benefit from new faces and extra purchases. It’s a win-win for diners and businesses alike.
The challenge: It’s still up to us
One of the problems though, is that we’ve become used to convenience. We want the perfect partner, the perfect night out, the perfect experience, all delivered to us with minimal effort. But real connection isn’t something you can order like takeaway. It’s built, not bought.
It’s up to us to make the choice to participate, even when it’s a little uncomfortable or doesn’t fit neatly into our expectations. The next time you’re presented with an opportunity that’s a little different, whether that’s a group dinner with strangers, a new event, a chance to say yes instead of no, consider giving it a go. You might just find what you’re looking for, or maybe even something that exceeds your expectations in ways you didn’t think of.
Let’s be open to possibility
Finding a partner, a friend, or even just a good conversation shouldn’t feel like shopping for a new couch. The best connections often come when we’re open to meeting a range of people, not just ticking boxes. Apps and events can help, but they can often leave us feeling flat and exhausted. Sometimes, the magic happens when you least expect it, simply because you showed up.
So, here’s your gentle nudge. It’s time to take responsibility for your own connections. Be open to new experiences, new people, and new ways of connecting. And remember, it’s often the things we are about to dismiss that end up being the best decision we made. Never underestimate the power of the ripple effect!
Amicii is here to make connecting a little easier, but the first step? That’s always ours to take.