Be part of Sydney’s first
Friendship Festival.
One Night. Five Districts. 50 Venues
1000+ Sydneysiders discovering where connection happens
11th February 2026
And we’re inviting your venue to be part of it
Want to join but no time right now? Just let us know when to get in touch
So, what is the Friendship Festival?
On 11th February, we’re launching the Amicii mobile app with something that’s never been seen before - a city-wide celebration where people discover exceptional venues and make genuine connections over great food and drink at venue-hosted small group dining experiences.
Why are we going city-wide?
Standard launches are boring. But 50 venues hosting 1000 people all on one night? That’s a story!
Media coverage: City-wide event gets PR attention and that helps all the partner venues
Momentum: Launch night creates the momentum needed to generate awareness
Showcase: Being one of the Founding 50 signals your venue as a place to go and be seen
And it’s the perfect way to showcase our city’s great venues and give people a reason to get off the couch, stop scrolling and make some new connections - the traditional way.
What’s your involvement?
It’s simple - just host 3-4 small group dining experiences (4 to 8 people) between 4-8pm. You choose the timing, the format and the price point. We handle everything else - marketing, PR and user management.
The evening culminates with a live music event in each district for all the Amicii launch attendees.
What do you get from launch night?
Pre-paid Bookings: All experiences are pre-paid by guests - which gives you no-show protection and guaranteed revenue on the night
Media exposure: City-wide PR campaign positions all 50 founding venues as Sydney’s connection hubs
New customer database: Capture guest data from people who might not normally find your venue
Tables full on your terms: You decide how many experiences to host, at what times and at what price points
Zero commission: You keep 100% of the booking value. We take nothing from your earnings
Your commitment
Onboard to the Amicii platform (we’ll help)
Create 3-4 dining experiences for 4th Feb (we can help with that too)
Brief your staff on the concept and how it works
Do what you do best - deliver great hospitality
No upfront costs
No long-term lock in
No disruption to service
Want to be part of it?
Let’s talk
We know that it’s a busy time for venues right now so, if you’d like to join us at Sydney’s first Friendship Festival, just add your details and your preferred time for us to get in touch below
What happens after launch night?
Launch night is designed to create momentum - but the real opportunity is what comes next.
12 month free trial
Every founding venue gets free access to the Amicii platform for 12 months to continue hosting small group dining experiences whenever works for you - tapping into our growing database of connection-seekers.
You create the experiences
We bring curious diners to you
Pre-paid bookings, zero commission
No lock-in contract - test and see if it works for you
Build community
The people who attend your launch night experiences? They’re in your customer database as well as ours.
This means you can share your regular communications with them and invite them to other events you’re hosting. Or, why not add tables to Amicii as part of your wider events to encourage solos to return.
You’re not just filling tables once - you’re building a database of people who already know your venue.
We’re building together
Amicii is a new platform so we’re still working on the improvements and adding all the features that our venues and users said they wanted during our pilot, as well as discovering new options as we scale.
As a founding venue partner, you’ll help shape what this becomes - and you’ll have 12 months to test it risk-free.
© 2025 My Amicii Holdings Pty Ltd ABN 46 676 349 643