Northern Beaches Pilot Program
How Amicii transformed venue community-building and validated the future of social dining across Sydney's Northern Beaches
105+
People Connected
11
Successful Experiences
6
Partner Venues
100%
Retention
The Current Reality
$75 M
Lost annually by Australian restaurants due to no-shows and cancellations
Venue Struggles
Northern Beaches venues faced empty tables on quieter nights, inconsistent bookings, and the constant challenge of building atmosphere and community connection.
Social Isolation
Sydney residents increasingly struggled to expand their social circles, with many feeling trapped in routine and missing genuine connection opportunities.
Industry Pain Points
Venues lacked effective tools for community marketing, while people wanted curated social experiences but found few structured, welcoming options.
Our Pilot Intention
The Northern Beaches pilot was designed to validate our core hypothesis: that venues could become powerful community connection hubs when equipped with the right platform and support.
Validate Demand
Test whether people would pay for curated social dining experiences where they could meet new people in exceptional venues.
Venue Partnership Model
Explore how venues could become community creators rather than just service providers, building their reputation as neighborhood connection hubs.
Identify Industry Gaps
Discover operational challenges venues face in marketing and community building, informing our platform development priorities.
Our Diverse Partner Venues
Six unique venues across the Northern Beaches, showcasing the platform's versatility across different hospitality concepts
"We're very happy to support this great new concept as it's a way for us to be exposed to a new database of people, and helps us give our loyal customers what they want."
— Angela, The Herring Room
"This is a fabulous way to get out and experience my favourite restaurant at a reasonable price and meet some awesome local new people."
— Belinda, Amicii User
Connections in Action
Real moments from our Northern Beaches pilot experiences
Key Learnings & Innovation Opportunities
Marketing Burden Discovery
Venues consistently struggled with creating compelling content and marketing their experiences effectively. This insight drove our decision to develop AI-powered marketing tools that will handle content creation and promotional campaigns.
Community Creation Gap
While venues wanted to be community hubs, they lacked the tools and time to facilitate connections. This validated our platform approach of empowering venues as community creators.
Budget-Conscious Accessibility
The pre-paid format attracted budget-conscious customers who appreciated knowing exactly what they'd receive and pay upfront. This transparency encouraged dining out among cost-conscious consumers while creating upselling opportunities for venues through additional purchases during experiences.
Validated Outcomes
Proven Market Demand
105+ people willingly paid for curated social dining experiences, validating strong market appetite for structured community connection.
Repeat Engagement
Customers returned to venues they enjoyed through Amicii experiences, proving the platform's ability to build lasting venue-customer relationships.
Revenue Guarantee Model
Pre-paid format eliminated no-show risk for venues, directly addressing the $75M annual industry loss from cancellations and providing predictable revenue streams.
Community Building Success
Venues became recognized as community connection points, enhancing their local reputation and brand positioning beyond traditional dining.
Cross-Venue Exploration
Users readily attended experiences at different venues after their first booking, demonstrating platform loyalty and venue discovery potential.
Budget-Conscious Market Access
Pre-paid pricing transparency attracted cost-conscious diners who appreciated knowing exact costs upfront, expanding venue customer base while creating additional revenue opportunities through on-site upselling.
What This Means for the Industry
Revenue Protection
Amicii's pre-paid model directly tackles the $75M annual loss from no-shows, providing venues with guaranteed revenue and eliminating uncertainty.
Community Marketing Evolution
Venues can transform from service providers to community creators, building deeper customer relationships and local reputation.
Social Connection Solution
Addresses the growing social isolation crisis with structured, welcoming experiences that facilitate genuine human connection.
Next Steps: Scaling Across Sydney
Building on pilot success, we're launching city-wide with enhanced platform capabilities
Mobile App Launch
October 2025 - Native mobile experience with enhanced user journey and venue discovery
District Activation
Partnership with 4-5 Sydney going-out district coordinators for coordinated launch events
AI-Powered Platform
Automated marketing content creation and experience curation to support venue partners
Join Sydney's Community Connection Movement
The Northern Beaches pilot proved that venues can become the beating heart of their communities. Partner with us to transform your venue into a connection hub.